NOVA Information Management School | Latest Reviews | Student Reviews & University Rankings EDUopinions

NOVA Information Management School - NOVA IMS
speciality: Marketing

4.1

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

15 Student Reviews

Filter reviews
Sorry, no matches found. Try with another keyword
  • Marketing Analytics ...
    and Data Science
    Thiago
    Great opportunity

    NOVA IMS is a great University. I took the Data Science and Advanced Analytics master programme and I’m very satisfied with the outcomes. First it’s really important to have the applicability of the theorical lectures and I think it was very dynamic and objective the way that they approached it. The facilities are great, the professors are friendly and the environment was easy for the ones that are looking for networking and more opportunities at the market. I’m very glad and I totally recommended it.

    View more
    Programme: Marketing Analytics and Data Science
    Degree: Master's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing Analytics ...
    and Data Science
    Maria
    Type of Teaching

    What I liked the most was the type of teaching, which was quite international and which appealed to the constant interaction of students, both during classes and after classes. The teachers are always available to help and answer questions.

    View more
    Programme: Marketing Analytics and Data Science
    Degree: Master's
    Graduation: 2022
    Delivery Type: Online
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
    24 May, 2022
    Wajiha
    Wajiha
    Hey, I am applying for a master's in marketing analytics. IS it hard to get into? I don't have any previous education in marketing or business-related subjects but have sufficient expertise in computer programming and analytics. So I am a bit stressed out about whether I will get in or not.
  • Data-Driven Marketing
    Nicolas Ruben
    Excelent quality of instruction

    I think that Nova IMS is a great university for studying data driven degrees, the quality of instruction is excelent and the teachers are really helpful:
    Positives
    -Teachers care that the students learn the subject than just give the material.
    – All the material gets updated quickly according to new trends on the industry
    -Most of the classes have a theoretical class and a practical class to apply the skills learned
    – The staff is really nice and helpful
    Negatives
    – Some specific subjects are not up to the standards compared to the rest of the subjects

    View more
    Programme: Data-Driven Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Marketing Analytics ...
    and Data Science
    avatar
    5/5 experience

    Great university with an amazing infraestructure and amazing professionals. On my master’s, the classes were given in english and all professors helped out if needed. Good methodologies and interesting program.
    By choosing some of the courses we can do, we can make the degree more personalized and fit to our interests. On the thesis, the supervisors are really helful and we can choose from a list of topics pre-existent or create one from scratch, which can be helpful for future studies/some work areas.

    View more
    Programme: Marketing Analytics and Data Science
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
  • Data-Driven Marketing
    Rita
    Rita Esteves- Portugal

    I am currently enrolled in the Master’s in Data-Driven Marketing with a specialization in Digital Marketing and Analytics at NOVA IMS, and my experience so far has been extremely positive. The university is very welcoming, creating an environment where students feel supported from day one.
    One of my initial concerns was the language, but the fact that the program is taught in English has not been a barrier at all. The professors make the content very accessible, ensuring everyone follows along easily. In terms of workload, I find the difficulty level to be well-balanced.
    I honestly have no negative points to mention so far.
    I highly recommend NOVA IMS to anyone looking to advance their career in this field!

    View more
    Programme: Data-Driven Marketing
    Degree: Master's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • MSc in ...
    Digital Marketing and Data Science
    avatar
    Combining Marketing and Data Science at NOVA IMS

    Studying the Master’s in Data Driven Marketing, specializing in Data Science, at NOVA Information Management School has been a very rewarding experience. Coming from a background in Advertising and Marketing, the program has definitely been challenging at times, especially because of the more technical and analytical subjects. However, it has also been an incredible learning journey that is giving me skills and knowledge I truly believe will be essential and highly differentiating for my future career.

    One of the things I value the most about the school is the environment. Despite being a highly recognized institution, NOVA IMS feels very welcoming and familiar. The professors are approachable, supportive, and always available to help students. There is also always something happening on campus, from events to talks and networking opportunities, which makes the experience even more dynamic and engaging.

    Additionally, the student services work very well and genuinely try to understand and support students whenever needed. Overall, I feel that this master’s is pushing me out of my comfort zone in the best possible way and preparing me strongly for the future.

    View more
    Programme: MSc in Digital Marketing and Data Science
    Degree: Master's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Data-Driven Marketing
    avatar
    Challenging

    Nova School of Business and Economics, where academia meets a vibrant mosaic of ideas. Imagine a place where every lecture is a conversation, and every student is a potential collaborator. The campus breathes innovation, with its sleek architecture mirroring the progressive mindset within. Professors are more than just instructors; they’re conduits of knowledge, weaving economic theories into the fabric of real-world applications.
    Beyond the classrooms, Nova is a hub of activity. The bustling corridors are like arteries, pulsating with the energy of diverse minds converging. It’s not just a school; it’s an ecosystem where networking isn’t a buzzword but a way of life. The learning isn’t confined to textbooks; it’s an immersive experience where case studies morph into lively debates, and every assignment is a step toward understanding the intricate dance of economics.
    As a student at Nova, it’s not about conforming to norms; it’s about challenging them. The school doesn’t just prepare you for a career; it shapes your ability to navigate the complexities of a changing world. Nova School of Business and Economics isn’t just an institution; it’s a dynamic force molding the business leaders of tomorrow.

    View more
    Programme: Data-Driven Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Data-Driven Marketing
    Maria
    Excellent grasp on teaching

    Nova School of Business and Marketing, where academia intertwines with a dynamic tapestry of concepts. Picture a setting where each class feels like a dialogue, and every student could be your next partner in innovation. The campus pulsates with creativity, its modern design reflecting the forward-thinking ethos inside. Here, professors transcend the role of teachers to become connectors, blending marketing strategies seamlessly with practical, real-life scenarios.

    View more
    Programme: Data-Driven Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Data-Driven Marketing
    Bruna
    Real world applicable

    Learning isn’t limited to textbooks; it’s an immersive experience where case studies turn into lively discussions, and each assignment is not just a step toward understanding the intricate dance of Marketing, but is applicable to real life.

    As a Nova student, it’s not about conforming to norms; it’s about challenging them. The school doesn’t just prepare you for a career; it shapes your ability to navigate the complexities of a changing world. Nova is not just an institution; it’s a dynamic force shaping the leaders of tomorrow.

    View more
    Programme: Data-Driven Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Data-Driven Marketing
    Patrícia
    Value

    It took me a while to get used to the place, but I soon felt comfortable and like I belonged there. The school was great, and I loved learning from people from all over the world. Overall, it was a decent experience, I would love to visit the school again someday.

    View more
    Programme: Data-Driven Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lisbon
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • +programme_dots+
    +programme_dots_hide+
    +comment_date1+
    +comment_user_logo+
    +comment_user+
    +title+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
    +all_ratings+
  • Overall
    Facilities
    Professors
    Location
    Student Life
    Accomodation
    Internationality
    Value
    Career Prospects
    +reply1_date+
    +reply1_user_logo+
    +reply1_user+
    Official Reply
    +reply+
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.
    Close