Student review [#101987] for MSc in Digital Marketing and Data Science
at NOVA Information Management School - NOVA IMS

Studying the Master’s in Data Driven Marketing, specializing in Data Science, at NOVA Information Management School has been a very rewarding experience. Coming from a background in Advertising and Marketing, the program has definitely been challenging at times, especially because of the more technical and analytical subjects. However, it has also been an incredible learning journey that is giving me skills and knowledge I truly believe will be essential and highly differentiating for my future career.

One of the things I value the most about the school is the environment. Despite being a highly recognized institution, NOVA IMS feels very welcoming and familiar. The professors are approachable, supportive, and always available to help students. There is also always something happening on campus, from events to talks and networking opportunities, which makes the experience even more dynamic and engaging.

Additionally, the student services work very well and genuinely try to understand and support students whenever needed. Overall, I feel that this master’s is pushing me out of my comfort zone in the best possible way and preparing me strongly for the future.