NOVA Information Management School - NOVA IMS (reviews)

Joining NOVA IMS felt scary at first. I had so many doubts: the language, the professors, the difficulty of the degree, whether this was really what I wanted to study, what career paths it could open, and even whether my grades would be enough.
I applied and, at first, I was not accepted. My immediate thought was: “Maybe this is not meant for me.” But then, in the second phase, I received the email saying I had been accepted into NOVA IMS. Suddenly, my worries changed. I had already missed four weeks of classes, and I was afraid I would not be able to keep up.
Three years later, I can say that joining NOVA IMS was the best decision I made.
All those doubts slowly disappeared. I found a place with great professionals, approachable professors, and an environment where people are genuinely kind, supportive, and willing to help. NOVA IMS gave me the motivation to learn more, get involved, and push myself outside my comfort zone.
Today, I am proud to be part of this community. Looking back, I would tell my past self: if you are scared, go for it anyway. Sometimes the things that frighten you the most are the ones that open the best doors.

Studying the Master’s in Data Driven Marketing, specializing in Data Science, at NOVA Information Management School has been a very rewarding experience. Coming from a background in Advertising and Marketing, the program has definitely been challenging at times, especially because of the more technical and analytical subjects. However, it has also been an incredible learning journey that is giving me skills and knowledge I truly believe will be essential and highly differentiating for my future career.

One of the things I value the most about the school is the environment. Despite being a highly recognized institution, NOVA IMS feels very welcoming and familiar. The professors are approachable, supportive, and always available to help students. There is also always something happening on campus, from events to talks and networking opportunities, which makes the experience even more dynamic and engaging.

Additionally, the student services work very well and genuinely try to understand and support students whenever needed. Overall, I feel that this master’s is pushing me out of my comfort zone in the best possible way and preparing me strongly for the future.

Nova IMS is an amazing university that sits slightly elevated, offering a great view of Lisbon right from the front yard. The location is perfect. The professors are highly accomplished, super friendly and incredibly reasonable. You can ask them any question and they will answer without ever getting frustrated. Nova IMS also hosts great seminars and networking events that really help students build their careers. Campus life is wonderful, with so many different activities to participate in!!

I am currently enrolled in the Master’s in Data-Driven Marketing with a specialization in Digital Marketing and Analytics at NOVA IMS, and my experience so far has been extremely positive. The university is very welcoming, creating an environment where students feel supported from day one.
One of my initial concerns was the language, but the fact that the program is taught in English has not been a barrier at all. The professors make the content very accessible, ensuring everyone follows along easily. In terms of workload, I find the difficulty level to be well-balanced.
I honestly have no negative points to mention so far.
I highly recommend NOVA IMS to anyone looking to advance their career in this field!