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Brigham Young University–Idaho - BYU

speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Advertising and ...
    Marketing
    avatar
    A Transformative Experience at BYU-Idaho

    Brigham Young University-Idaho is, without a doubt, a unique and transformative institution, distinguished not only by its academic excellence but also by its unwavering commitment to faith and values. As a faith-based university, BYU-Idaho provides a one-of-a-kind educational experience that leaves a lasting impact on both the mind and the spirit.

    My time at BYU-Idaho has been marked by a profound sense of purpose and spiritual growth. The religious foundation on which the university stands infuses every aspect of campus life, creating an environment where faith and learning complement and enrich one another. The university’s devotion to religious principles is evident in the curriculum, campus activities, and the supportive community that encourages spiritual development.

    Academically, BYU-Idaho stands out for its commitment to excellence, and the integration of faith and learning is seamlessly woven into the fabric of every program. Professors not only nurture intellectual growth but also foster moral and ethical development, reinforcing the importance of values in the pursuit of knowledge.

    BYU-Idaho has given me not only a world-class education but also a profound sense of spirituality and an understanding of the greater purpose in life. This unique blend of academic rigor and spiritual growth has been a transformative journey that I am deeply grateful for.

    I wholeheartedly recommend Brigham Young University-Idaho to anyone who seeks an education that goes beyond the intellectual, fostering spiritual growth, character development, and a strong sense of faith in a nurturing and supportive community.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: Online
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  • Bachelor of ...
    Communication Studies
    Mary
    It is affordeble.

    My school is one of the best schools around the world and it is highly recommended. The school cares for the physical and spiritual wellbeing of the students, the school provides all the resources needed for the students to succeed.

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Online
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  • Bachelor of ...
    Communication Studies
    avatar
    Exceptional instructors

    Brigham Young University-Idaho (BYUI) stands out for its exceptional instructors and professors who provide students with invaluable knowledge. These educators are not just teachers but also mentors who genuinely care about their students’ success. They bring real-world experience to the classroom, creating a rich learning environment.
    BYUI instructors prioritize holistic education, encouraging critical thinking and fostering a welcoming environment for questions. This approach promotes independent thinking and lifelong learning. The accessibility and approachability of these instructors contribute to a strong sense of community on campus.
    Innovative teaching methods and technology are incorporated into the curriculum, making learning dynamic and relevant. Additionally, BYUI’s commitment to faith-based education adds depth, integrating principles of faith and ethics into courses.
    In summary, BYUI values its students’ education and development, with competent instructors playing a pivotal role in shaping students’ minds and character. Their dedication, expertise, and commitment to excellence make BYUI an outstanding institution for higher learning, perfect for those seeking a well-rounded education guided by passionate educators.

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Online
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  • Marketing and ...
    Social Media
    avatar
    Affordability and Value

    BYU Pathway Worldwide is an exceptional program that offers a flexible and cost-effective path to higher education. It combines online courses, local gatherings, and spiritual enrichment, making it an accessible and unique choice for individuals looking to balance education with other commitments. It has helped me a lot and one thing I don’t like about it is that it doesn’t offer some courses like Psychology and some other ones.
    Nevertheless I highly recommend BYU pathway.

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    Programme: Marketing and Social Media
    Degree: Short Course
    Graduation: 2020
    Delivery Type: Online
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  • Bachelor of ...
    Communication Studies
    avatar
    A dream come true

    BYU Pathway has helped me achieve my educational goals. As a mom of three, it’s not easy pursuing an education and taking care of your family needs at the same time, but BYU Pathway has made it very easy for me.

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Online
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