Neuro Business School - NBS (reviews)

I run my own beauty studio in Barcelona, and I’m currently studying in the on-campus master’s programme at NBS. I joined with very practical questions: why do people choose one salon over another, what makes them come back, and why do some clients simply disappear?

I want to understand the psychology and neuroscience behind buying decisions and apply that knowledge to my own business. For me, being able to connect what we discuss in class with situations I face at the salon makes the learning much more meaningful. I’m especially interested in understanding the customer experience beyond just price or the quality of the service.

I’m currently studying for my bachelor’s in Neuromarketing at Neuro Business School, and what stands out most is how different the approach feels from a traditional university. The program doesn’t just ask you to memorize theory. It pushes you to think creatively and come up with your own ideas, and that makes the subject much more engaging.

There are plenty of practical projects and events, which give you a chance to apply what you learn instead of only reading about it. They’ve helped me understand how neuromarketing works in real situations and made studying feel active and motivating.

The school clearly values creativity and innovation, and if you enjoy thinking outside the box, you’ll feel at home here. I’d recommend it to anyone who wants a modern, hands-on way to study marketing and consumer behavior.

So happy about my Master’s in NBS! And so happy to be part of this school.

All teachers are so inspiring and supportive, helping you to grow as a professional and to learn about how the business operates.

Also I want to mention new INSIGHT system which is truly amazing to follow all the academic news, achievements and other information.

I wish more success to all the students and to the school itself.

Thank you!

I had a very positive experience studying at NeuroBusiness School, where I completed my Master’s in Neuromarketing.

The program gave me a deeper understanding of how neuroscience can be applied to business, marketing, sales and consumer behaviour.

Overall, it was a very enriching experience, both professionally and personally, and I’m very happy to have chosen NBS for this next step in my education.

I would definitely recommend NeuroBusiness School to anyone.

I am an incoming student at Neuro Business School, starting in October 2026. So far, my experience with the admission process has been positive: the communication was clear, and the team responded to my questions quickly. I am looking forward to starting the programme and will update my review after the first semester. I would recommend it to students who are looking for a business-focused education in Barcelona

I attended the Neurobusiness master’s programme at this school.

It was an incredible experience to study and work with people from all over the world.

The teachers have great academic knowledge and the ability to adapt theory to the real world.

The overall experience is very good. The course outline is clear and the content is very interesting. Prof. Umut Karadeniz and Prof. Pol Barros Millas are very knowledgable. The neuromarketing knowledge taught in their classes are exactly what I want. And special thanks to Ms.Tatiana Belskaia. She is a excellent problem-shooter with high patience. She shows care and support to students (at least to me) and I deeply appreciate that. The only thing I think NBS could improve is the project management course conducted by Mr. Blas Pezzotti. I think his lectures are more for bachelor students who are not equipped with basic business/marketing knowledge.

I’m Dr Attiq Ur Rehman, here in Auckland, New Zealand.
I came to Neurobusiness School with one question:
What happens to human judgement when we start working alongside intelligent machines?
I already had the question.
What I didn’t have was the neuroscience underneath it.
And that’s where Neurobusiness School made a real difference.
They don’t treat neuroscience as decoration.
They teach it as a method.
You’re encouraged to question assumptions, understand the mechanisms, and support your thinking with evidence.
And that changed something fundamental in my own work.
I stopped just describing what I do — and started measuring it.
That thinking now sits inside Contagious Trust™, where I work on human judgement, human oversight and responsible AI.
And perhaps the biggest unexpected value was the people — senior professionals from completely different backgrounds, challenging each other and thinking differently.
So if you’re looking for an Executive MBA that connects neuroscience with real-world business and leadership,
I would genuinely recommend Neurobusiness School.
I’m very glad I made the journey.”
I am also thankful the Tatiana the CEO of neurobusiness school and the faculty who gave me the pedestal
Thankyou very much

great combination of knowledge, skills and practical application. psychology, technolodgy and business education all in one. neuro marketing is a growing industry and the future of marketing! very practical and business oriented programs