Student review [#106215] for MSc in NeuroBusiness
at Neuro Business School - NBS

I run my own beauty studio in Barcelona, and I’m currently studying in the on-campus master’s programme at NBS. I joined with very practical questions: why do people choose one salon over another, what makes them come back, and why do some clients simply disappear?

I want to understand the psychology and neuroscience behind buying decisions and apply that knowledge to my own business. For me, being able to connect what we discuss in class with situations I face at the salon makes the learning much more meaningful. I’m especially interested in understanding the customer experience beyond just price or the quality of the service.