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Appalachian State University - ASU

speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Advertising
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    Review

    The library of University of Appalachian is excellent for research. Amazing amenities and a wonderful atmosphere are provided. I adore University of Appalachian’s location, and the school itself is stunning. University of Appalachian is fantastic.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Boone, North Carolina
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  • Marketing
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    Review

    Over the years, the institution has had a significant effect on its students’ academic endeavors. This is due to the facilities that have been made available, which have sped up their learning process and ultimately resulted in academic brilliance.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Boone, North Carolina
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  • Marketing
    Christopher
    I set the right goal to succeed for my future

    The institution goes above to support you in your efforts to find employment and achieve success.To help you connect and find potential opportunities for after graduation, they work with a variety of businesses. Although the workload is anticipated and occasionally unpleasant, it is worth it.There is a huge variety of majors available here. Most professors take great pleasure in their profession and enjoy collaborating with students in whatever manner they can.It is simple and painless to register.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Boone, North Carolina
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  • Marketing
    avatar
    Incredible university

    So far, I’ve had had an incredible college experience at Appalachian State University. The mountain atmosphere and Friendliness of the students makes for the perfect combination. The professors are Wonderful, and you can see that they genuinely care about your education. There’s a lot of places you can visit especially the mountains there’s always something to do here so student life is always vibrant. I love App state and of course, I would absolutely recommend this incredible university.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Boone, North Carolina
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  • Advertising
    avatar
    App state online program

    App State is a fantastic institution. I’m in the online Program, and so far my Professors have been outstanding. They don’t use distance as an excuse or obstacle for your education or duties. They push you and support you each step of the way, ensuring your success.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Online
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