A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
De Montfort University is the best. They have options for everyone and they’re so inclusive.
They have programmes for international students, they check in on the student’s progress.
The school is definitely intentional.
I didn’t expect such a welcoming and diverse university before arriving but it exceeded my expectations! Upon arrival I was instantly made comfortable with the staff – which was encouraging for me. Not just in a social aspect but this motivated me in my studies also. I can only speak highly of my experience at this uni as the facilities were subpar and to a high quality, the teaching has been impeccable and my experience is one I am glad for.
View moreThe campus has all the facilities you would ever need and is very close to the town centre, making it convenient to go shops in between breaks etc. Also, there’s a lot of accommodation spaces around and they’re all very welcoming.
View moreI enjoyed uni life very much I met so many incredible people and made many amazing memories, the course provided many spectacular opportunities such as a module trip to New York, overall a very unforgettable experience that I will cherish with me forever.
View moreI think there are definitely positives and negatives when it comes to universities. Organisation methods from different modules and lecturers can really make an impact. I have had friends taking the same modules but in different lecture schedules to myself and they have been told information differently or had further learning. I think this is lack of communication between lecturers and well as students.
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