My study experience at Hanze University of Applied Sciences is quite new and full of challenges. In my four years of study I have learned a lot by studying various topics such as consumer behavior, communication courses, statistics and accounting, sales, etc. The professors have been very helpful throughout my journey, supporting and explaining each step. During my studies I was able to do an internship and a minor, work on group projects with people of different nationalities and I learned to improve my communication skills on a daily basis. Overall, it was a life changing experience, for which I am very grateful.

I followed the Marketing & Communications Bachelor at Hanzehogeschool and the course has taught me very little with regards to what is actually required in the marketing field.

To start off, 90% of the teachers do lectures as a side job, very low commitment from most of them

I spent a full year learning and applying marketing theories that were branded outdated in the 90’s and early 2000’s. In addition a whole semester was wasted on a theory one of the teachers came up with. The professor who guided my while writing my thesis laughed at the premise of using it.

Current and future marketing is mostly based on digital marketing. The “”””professor”””” digital marketing knew squat, zero. In the digital marketing field, aspects such as SEO, SEA, Google AdWords etc are vital. This was not taught properly in the curriculum. A fellow student who had a side job working with AdWords stopped showing up, as he claimed the teacher was explaining it wrong.

If you want to get into marketing, go somewhere else. Hanze will teach how to do a SWOT analysis (debunked in the 90’s) every year you attend and not teach you the skills vital in a new marketing environment.

I do not work in marketing or advertising, I feel and know I do not possess the necessary skills from merely reading the job vacancy. I finished the degree to make sure I have a Bachelor standard and not completely waste my time and money.