A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My study experience at Hanze University of Applied Sciences is quite new and full of challenges. In my four years of study I have learned a lot by studying various topics such as consumer behavior, communication courses, statistics and accounting, sales, etc. The professors have been very helpful throughout my journey, supporting and explaining each step. During my studies I was able to do an internship and a minor, work on group projects with people of different nationalities and I learned to improve my communication skills on a daily basis. Overall, it was a life changing experience, for which I am very grateful.
View moreStudying at the Hanze is fun, as we are staying in close contact with the lecturers and gain not only theoretical but also practical knowledge from them. We also study together with many different nationalities.
View moreI followed the Marketing & Communications Bachelor at Hanzehogeschool and the course has taught me very little with regards to what is actually required in the marketing field.
To start off, 90% of the teachers do lectures as a side job, very low commitment from most of them
I spent a full year learning and applying marketing theories that were branded outdated in the 90’s and early 2000’s. In addition a whole semester was wasted on a theory one of the teachers came up with. The professor who guided my while writing my thesis laughed at the premise of using it.
Current and future marketing is mostly based on digital marketing. The “”””professor”””” digital marketing knew squat, zero. In the digital marketing field, aspects such as SEO, SEA, Google AdWords etc are vital. This was not taught properly in the curriculum. A fellow student who had a side job working with AdWords stopped showing up, as he claimed the teacher was explaining it wrong.
If you want to get into marketing, go somewhere else. Hanze will teach how to do a SWOT analysis (debunked in the 90’s) every year you attend and not teach you the skills vital in a new marketing environment.
I do not work in marketing or advertising, I feel and know I do not possess the necessary skills from merely reading the job vacancy. I finished the degree to make sure I have a Bachelor standard and not completely waste my time and money.
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