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Universidad de Navarra - UNAV

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing and ...
    Communications
    avatar
    Rewarding and positive student experience

    The compelling aspects of attending Universidad de Navarra encompass stimulating and interactive teaching methods, fostering regular communication with professors. Universidad de Navarra is recognized for its cutting-edge teaching approaches and a vibrant mix of students. The university’s close integration with industry, emphasis on practical learning, and investment in state-of-the-art facilities all contribute to a positive and rewarding student experience.

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    Programme: Marketing and Communications
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Pamplona
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  • Marketing and ...
    Communications
    avatar
    connections

    after deciding yo move abroad I was not really sure if I would like or even need to study in another country. However, it has been one of the best decisions ever because I was able to meet so many people from all around the world and also I could experience the difference between my culture and theirs.

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    Programme: Marketing and Communications
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Pamplona
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  • Marketing and ...
    Communications
    Teresa
    Education and people

    The University of Navarra is an excellent place to study and especially to meet new people from all around the world. The first thing I would like to highlight would be the campus itself. The campus is always spotless, full of grass and well-kept trees that also leave space for students to hang out around and even study when there is good weather. Thus, most student residences are located around or inside the campus itself, which is always a must. The next thing I would like to point out is the course professors, most of them have jobs outside of university lessons which is a great way to show students what they might be able to do in the future. Lastly, I would like to highlight the variety of the students in the university. This university has an excellent international program, therefore most courses will have many people from around the globe, which is excellent in order for students to be able to meet and learn about new ethnicities and people.

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    Programme: Marketing and Communications
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Pamplona
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