A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I truly appreciate the university’s commitment to inclusivity and diversity. The community welcomes individuals from a wide range of backgrounds and experiences. There are abundant opportunities for students to explore and discover their unique passions. The school provides a wealth of resources to meet students’ diverse needs, ensuring that support is always available.
View moreMy time at Universitat de Barcelona Business School has been extremely positive. The professors are passionate and engaging, and the school provides a nurturing and supportive environment. There are many opportunities for personal and professional development, and the experience has been truly enriching. I can’t recommend this school enough!
View moreMy professors are exceptional, and my classes have exceeded my expectations. The school offers plenty of opportunities for those willing to put in the time and effort. This school is ideal for anyone who is seeking a rewarding academic experience.
View moreAttending Universitat de Barcelona Business School was an eye-opening experience that taught me the value of balancing work, school, and social life. The hybrid classes were challenging, but the professors were very helpful in guiding us through the transition. The best part of my time at the college was making new friends and enjoying the freedom that came with living on my own. Overall, it was a very fulfilling experience.
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