A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
A good program adapted to market trends and very transversal. It allows you to specialize in the field of communication and marketing that you like the most and provides the necessary facilities to study and work at the same time.
View moreThe UOC is an online university that offers bachelor’s degrees, master’s degrees, language’s courses and postgraduate courses. I am studying Advertising and Communication and they make the learning processes as easy as possible, constantly innovating for further improvement.
I have to manage my own time and builds my own itinerary. Also, the professors help you answering any question about the subject and giving you feedback.
The languages used for the vast majority of programmes are Catalan and Spanish. But there are some English courses.
The worst thing of this university is that if you do not know how to build your own itinerary and manage your own time, it may be difficult for you but you can do the final exam instead of the continuous assessment.
To sum up, If you want to study and work at the same time it is the best option you can choose.
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