Cracow University of Economics - CUE
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing and ...06 Sep, 2022
UrszulaPLSolid theoretical knowledge and nice atmosphereThe Cracow University of Economics is a great place to study – the general studying experience is really nice. They deliver quality learning paths and up-to-date resources. The teaching staff is mostly academic professionals, therefore relying on curriculum and books (only in some cases u can count on real-life work experience examples). The knowledge you get is mostly theoretical. All classes are taking place within one university Campus – a great advantage as you don’t have to run around the city in between different lectures.
There are some weak spots as well – in some cases the knowledge is not up-to-date with the industry situations and is theoretical. I can recommend the university but make sure to have some internship gigs to get practical skills as well.
Personally, I see a great value in the knowledge I acquired there but on the practical side – I learned a great deal more in actual work.
View moreProgramme: Marketing and Business CommunicationDegree: Master'sGraduation: 2019Delivery Type: On CampusCampus: Kraków
