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Dublin Business School - DBS

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Advertising
    avatar
    It Has It's Ups And Downs

    The reason I’ve docked marks for this school is due to the fact we were never compensated for our online year during COVID. Most of our fees are to pay to use subscriptions and handle equipment that can only be used on the property. We came back a year later to see that the new first years were much more knowledgeable than us in certain aspects that we could not accurately be taught online. Despite all this, the course was enjoyable and the staff was very helpful and considerate. They never made you feel stupid for asking for help and were very encouraging of our work, both in and outside the classroom. Overall, I do think it’s a very good school, I just believe that my year in particular has had a rough period.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Dublin
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  • Business Management ...
    and Marketing
    avatar
    Thorough educational experience

    A variety of business courses offered by Dublin Business School made for a thorough educational experience. The lecturers were smart and friendly, which made the classroom atmosphere interesting. The student support services were beneficial, and the school facilities were well-equipped. However, the task may be difficult to manage at times because it was so demanding. In general, DBS provided prospective business professionals with a useful education.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Dublin
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  • Business Management ...
    and Marketing
    Emma
    DBS: An Environment For Success

    Dublin Business School (DBS) is more than just a place of learning; it’s a place where academic excellence meets comfort and global connections.
    Let me tell you, my time at DBS was a whirlwind of challenges and growth, and I loved every minute of it. The coursework was demanding, no doubt about it, but it was in those moments of pushing my limits that I found my true potential.
    What really blew me away was how DBS takes care of its students. They understand that finding a cozy place to stay is crucial for focusing on your studies. That’s why they offer a range of accommodation options that cater to different preferences and needs. I didn’t have to worry about the hassle of finding a place to live – DBS had me covered, and that made settling into student life a breeze.
    So, if you’re looking for a place where hard work meets cozy living and where you can connect with folks from all walks of life, DBS is the way to go.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2016
    Delivery Type: On Campus
    Campus: Dublin
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  • Business Management ...
    and Marketing
    avatar
    International atmosphere

    I arrived to DBS from Spain and it helped me gain an international insight surrounded by people from all over the world. I learnt in a non-conventional, practical way where the assignments were as valued as the exams. I would recommend it.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2015
    Campus: Dublin
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    14 Dec, 2022
    Vida
    Vida
    Hello, I see your lowest ranking was on Accommodation. Can you please tell me more about that? Is this something about housing? Or how they can help with language challenges? I am enquiring for a friend.

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