Catholic University Eichstätt-Ingolstadt - KU
speciality: Communication
What is a Communications degree?
Communications is a universal degree, which explores the traditional forms of communication such as verbal, physical, visual and written communication but also extends beyond that to cover mass communication and social media. There are different types of communications degrees depending on the degree level.
Overall, Communications focuses on teaching effective communication through social media, web, print, mass media and verbal communication. However, there are two types of Communications degrees that exist. For instance, a Bachelor of Arts in Communications in the US is focused on preparing students for careers that are connected to writing, marketing, promotions, journalism and public relations. In contrast, Bachelor of Science in Communications is dedicated to the technology used in the science behind modern communication and prepares students for careers in production or sound engineering.
A Communications degree teaches students about how media and communication influences cultures, societies and people’s identities. It involves a significant amount of critical writing and research and covers different disciplines such as journalism, public relations, entertainment production, marketing, event planning and so many more disciplines, which are somehow connected to exchanging information and conveying messages. There are also different specialization options associated with this degree, including political communication, mass media, journalism, health communication, etc.
It is worth noting that a Communications degree has many intersection points with psychology, sociology, linguistics and in some cases politics.
Benefits of a Communications degree
The main benefit of a Communications degree is its universal nature. It applies to almost any subject or professional setting. For example, some of the top careers in the field of Communications include announcers, art directors, editors, broadcast and sound engineering technicians, reporters, correspondents, broadcast analysts, technical writers, writers and authors, interpreters, translators, etc. Therefore, it keeps students’ career options open and doesn’t require them to have a predetermined career path that they want to follow.
Communications degrees prepare students to make an impact from the start of their careers unlike other degrees, which require further training. This is possible thanks to the multitude of professionally accredited degrees in Communications, which develop students’ abilities based on the established standards in the field. Moreover, there are many Communications courses, which offer work placement opportunities that enable students to gain the required professional skills before they have even started their career.
Another benefit associated with Communications degrees is the fact that they develop students’ written and verbal communication skills significantly.
A major advantage of Communications over other degrees is that in most cases there are no prerequisites required to study Communications.
Communications degree structure
The duration of a Communications degree varies depending on the country and degree level. For example, Higher Education Institutions in the UK offer 3-year Bachelor’s courses. In some cases, the course may extend to four years if students are given the opportunity to spend a year abroad or in industry between the second and third year through a sandwich course. Bachelor’s degrees in Communications in the US usually take around four years to complete.
Over the duration of a Bachelor’s Communications degree, students are expected to learn and be able to apply the established communications theories by developing the technical skills required to work in a professional setting. In the first year of their studies, students learn predominantly how media and communication influences cultures, societies and people’s identities. Optional modules may introduce them to professional communication, journalism, documentary, film-making, marketing, etc. In addition to the introductory topics, this degree allows students to learn about more complex areas of communications such as interpersonal relations, brand management and linguistics at a later stage. For instance, the second and third years enable students to get a deeper understanding of theoretical concepts related to media and culture and develop practical skills in research and communications. Additionally, students may have the opportunity to take optional modules and pursue their interests in different areas related to Communications such as gender, race, youth, culture, digital media, political communication, public relations, etc.
The most common duration of a Master’s degree in Communications is between 1 and 2 years depending on the mode of study (full-time or part-time) and country.
PhD and MPhil degrees in Communications require students to dedicate anywhere between 3 and 6 years to their studies depending on the mode and country of study.
1 Student Reviews
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Intercultural Advertising24 Aug, 2017
StudentAn idyllic and charming place to studyDespite being skeptical about studying at a Catholic university at first, I have come to like studying at the campus in Eichstätt a lot. Many different aspects have contributed to this. Firstly, studying Intercultural Advertising as a Master program, I was among students from different fields of study and various parts of the world. I enjoyed this intercultural and dynamic learning atmosphere very much. Also, this program includes a 9-month exchange in Turku, Finland, which was a good experience. Secondly, the location is unique. Eichstätt has wonderful Baroque buildings, which lead to its idyllic atmosphere. Furthermore, the Bavarian culture and mentality are very charming. It is a small town and thus rather than international brands local stores exist. Nevertheless, you can get everything you need in terms of groceries and Ingolstadt isn’t too far away for a shopping spree. Due to the size of the town and the university everything is close by. Thirdly, this particular program admits only 25 students which leads to learning and mentoring on a more personal basis, which I favored more than the anonymity at larger universities. Also, there were not only theoretical but also practical aspects of the program, which enabled one to apply the knowledge, e.g. by creating a communication strategy for a local non-profit organization. However, I think improvements need to be made relating to the interrelations of classes taught in Eichstätt and in Turku.
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Overall, I am very glad I chose Eichstätt and this master program because I gained many insights in terms of intercultural experiences, personal strengths and weaknesses and know-how relating to the field of study. I enjoyed living there, especially in the summer. There are a variety of activities like the Altstadtfest, canoeing on the Altmühl, student parties and sports classes. The atmosphere among students and locals is very casual and welcoming. Moreover, I can recommend to enjoy the local cuisine at restaurants like the Trompete.Programme: Intercultural AdvertisingDegree: Master'sGraduation: 2018Campus: Eichstatt
