The Difference between Digital Marketing and Media Communications

The Difference between Digital Marketing and Media Communications


Would you like to dive into the world of digital? Are you trying to better understand what the different fields are and where they lead to? EDUopinions today will help you identify the difference between digital marketing and media communications.

difference between digital marketing and media communications

the Difference between Digital Marketing and Media Communications

Digital Marketing

It is important to start by its definition. Digital marketing is the entirety of the strategies used to market products or services on the web using digital technologies. So, why should anyone study digital marketing? The answer is that customers are online. If your future goal is to be an entrepreneur, you will want to be able to reach your customers. By collecting data online, you are going to make better decisions in order to achieve your goals, whether those are related to selling more products or reaching more customers. Social media can help you do all of that if used wisely. The variety of digital marketing jobs is quite big and it includes the following areas: video production, SEO, mobile marketing, e-mail marketing, e-commerce, web design, and much more.

It is just a matter of finding out how to get started in the right way. Speaking of which, you also have to identify the right Universities and Business Schools. EDUopinions can also guide you towards the 8 most affordable masters in digital marketing.

Media Communications

With media, we refer to all the tools that are used to communicate and enable the exchange of information. Within the media communication field, we can identify smaller and more specific departments, such as print media, news media, publishing media, broadcasting, advertising, and more.

Essentially, you should be interested in working in public relations, event planner, social media manager, human resources specialist, and more. Some of the institutions that offer MA in Media and Communications are the Goldsmiths University of London, Cardiff University, University of Westminster, and more.

Main difference

Now that you have a better understanding of what Digital Marketing and Media Communications are, we are going to see what is similar and what is different between the two. What is clear is that knowledge in communication is important in both fields. Understanding how to communicate effectively is important in digital marketing because when you market your products or services people should be able to understand what message you are trying to send across. In media communications, as the word suggests, communication knowledge is essential in order to carry out any role in the field. So, what is different? The main difference is that Digital Marketing is more restricted to theory, analysis, data collection, and business knowledge. Media Communications gives you more room for creativity.

Student Reviews

Enough information from me, let’s hear it from the students! A student of ESDEN Business School says that he encourages others to consider studying digital marketing at ESDEN.

Digital Marketing

As a student of the Digital Marketing Master of Esden I have to say that I am very happy with the approach and the quality of the course in general.

I encourage all those who are interested in this subject, to explore the training offer of Esden.

Programme: Digital Marketing
Degree: Master's
Graduation: 2018
Campus: Barcelona

And Mercedes recommends studying communication at Universitat Pompeu Fabra because it is well recognized.

An experience to exit the comfort zone

I chose to study at this university because many friends recommended it to me. I think it has good teachers, the subjects and agendas are updated.
It is always good to study in some recognized place in the world because that speaks of how well you learn.
Yes I would recommend it.

Programme: Communication
Degree: Master's
Campus: Barcelona
Career Prospects
Student Life


The main difference between Digital Marketing and Media Communications then is that one requires a good knowledge of business marketing, while the other is more creative. It is important that you think about what your future goals and your current passions are in order to make the decision that is going to change your career life.

You might also be interested in taking a look at our list of the 8 most affordable Masters in Marketing.

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Written by
Cristian is the Assistant Editor & Consultant at EDUopinions with a passion for Education and Learning. Born and raised in Italy, he worked and studied in various countries, including the USA, UK, and Denmark.

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