Addis Ababa University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Advertising and ...8 months ago
StudentETDigital MarketingIt is a great university in Ethiopia. It offers quality education and teaches with adequate and professional instructors. The class schedule is during the daytime as well as extension programs which help learning while working.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Addis Ababa -
Marketing Management19 Dec, 2022
YonasETAAU for studentThe campus life at AAU is active with student organizations, clubs, sports teams, and entertainment events that range from movies to concerts. There are numerous opportunities for students to get involved in campus activities or even volunteer with different public service projects or community initiatives which focus on improving the surrounding area.
For international students, AAU also provides English language courses so that they can better understand the academic material they will be taught while studying at the university. Additionally, there are plenty of scholarships available for those interested in studying at Addis Ababa University.
All in all, Addis Ababa University offers a great chance for students to obtain a top-notch education with plenty of extracurricular activities available to keep them entertained and engaged during their studies. With its many educational prospects and growing reputation for excellence in teaching quality over time, Addis Ababa University should be an excellent choice for potential students who are looking for an exceptional higher education in Africa!
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-The cost of programs can be quite high, making them inaccessible to many students.
-Facilities are often outdated, making it difficult to focus on studies.
-The rules and regulations surrounding student life can limit freedom of expression.Programme: Marketing ManagementDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Addis Ababa
