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Brock University

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Marketing and ...
    Business Communication
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    The insitiution space

    Brock’s University campus is really beautiful and really spacious. There are many study spaces and areas to walk around. Another beneficial thing Brock does that other universities do is provide public transportation for students. It is included in the tuition fee. It costs $350 per year for unlimited bus rides. Overall, I would recommend living closer to campus and not commuting because you would be missing out on a lot.

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    Programme: Marketing and Business Communication
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: St. Catharines
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  • Marketing and ...
    Business Communication
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    MBA

    Practical learning, and less theory based leading to improved knowledge and understanding of how to apply concepts in real life and courses are also relevant. Other than that, there are several co-curricular programs that are exciting to participate in creating interest in the community living.

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    Programme: Marketing and Business Communication
    Degree: Master's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: St. Catharines
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  • Marketing and ...
    Business Communication
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    Review

    Brock university is a famous and one of the best universities in the world. Brock university offers a high level of academic discipline to students.and the institution is highly recommended to students.

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    Programme: Marketing and Business Communication
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: St. Catharines
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  • Marketing and ...
    Business Communication
    avatar
    Student Experience

    So far, my experience at Brock University has been good. I enjoy being part of a small school that is easily accessible to all. My classes are engaging and on par with my program. I have met good people – both students and staff. I play on the Women’s Rugby team and have enjoyed being a student-athlete. I do however wish Brock had more athlete accommodations, such as changerooms or lockers, better transportation, and more indoor training facilities. Aside from some sports medicine and athletic setbacks, Brock has everything I could ask for.

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    Programme: Marketing and Business Communication
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: St. Catharines
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