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Artevelde University of Applied Sciences
speciality: Communication

4.7

What is a Communications degree?

Communications is a universal degree, which explores the traditional forms of communication such as verbal, physical, visual and written communication but also extends beyond that to cover mass communication and social media. There are different types of communications degrees depending on the degree level.

Overall, Communications focuses on teaching effective communication through social media, web, print, mass media and verbal communication. However, there are two types of Communications degrees that exist. For instance, a Bachelor of Arts in Communications in the US is focused on preparing students for careers that are connected to writing, marketing, promotions, journalism and public relations. In contrast, Bachelor of Science in Communications is dedicated to the technology used in the science behind modern communication and prepares students for careers in production or sound engineering.

A Communications degree teaches students about how media and communication influences cultures, societies and people’s identities. It involves a significant amount of critical writing and research and covers different disciplines such as journalism, public relations, entertainment production, marketing, event planning and so many more disciplines, which are somehow connected to exchanging information and conveying messages. There are also different specialization options associated with this degree, including political communication, mass media, journalism, health communication, etc.

It is worth noting that a Communications degree has many intersection points with psychology, sociology, linguistics and in some cases politics.

Benefits of a Communications degree

The main benefit of a Communications degree is its universal nature. It applies to almost any subject or professional setting. For example, some of the top careers in the field of Communications include announcers, art directors, editors, broadcast and sound engineering technicians, reporters, correspondents, broadcast analysts, technical writers, writers and authors, interpreters, translators, etc. Therefore, it keeps students’ career options open and doesn’t require them to have a predetermined career path that they want to follow.

Communications degrees prepare students to make an impact from the start of their careers unlike other degrees, which require further training. This is possible thanks to the multitude of professionally accredited degrees in Communications, which develop students’ abilities based on the established standards in the field. Moreover, there are many Communications courses, which offer work placement opportunities that enable students to gain the required professional skills before they have even started their career.

Another benefit associated with Communications degrees is the fact that they develop students’ written and verbal communication skills significantly.

A major advantage of Communications over other degrees is that in most cases there are no prerequisites required to study Communications.

 

Communications degree structure

The duration of a Communications degree varies depending on the country and degree level. For example, Higher Education Institutions in the UK offer 3-year Bachelor’s courses. In some cases, the course may extend to four years if students are given the opportunity to spend a year abroad or in industry between the second and third year through a sandwich course. Bachelor’s degrees in Communications in the US usually take around four years to complete.

Over the duration of a Bachelor’s Communications degree, students are expected to learn and be able to apply the established communications theories by developing the technical skills required to work in a professional setting. In the first year of their studies, students learn predominantly how media and communication influences cultures, societies and people’s identities. Optional modules may introduce them to professional communication, journalism, documentary, film-making, marketing, etc. In addition to the introductory topics, this degree allows students to learn about more complex areas of communications such as interpersonal relations, brand management and linguistics at a later stage. For instance, the second and third years enable students to get a deeper understanding of theoretical concepts related to media and culture and develop practical skills in research and communications. Additionally, students may have the opportunity to take optional modules and pursue their interests in different areas related to Communications such as gender, race, youth, culture, digital media, political communication, public relations, etc.

The most common duration of a Master’s degree in Communications is between 1 and 2 years depending on the mode of study (full-time or part-time) and country.

PhD and MPhil degrees in Communications require students to dedicate anywhere between 3 and 6 years to their studies depending on the mode and country of study.

6 Student Reviews

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  • International Communication
    avatar
    Supportive teachers

    The teachers are very supportive in terms of answering assignment questions. I feel welcomed and heard as a student here. I feel like they try to go beyond, for example when I have questions in a specific course or assignment, they would answer me even in the evening or weekends.

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    Programme: International Communication
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Ghent
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    Internationality
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  • International Graphic ...
    and Digital Media
    avatar
    Supportive university

    The university tries its best to make everyone feel welcome. Its goal is that everyone is able to graduate on their own timeline. Big support system for
    people with special needs like disabilities or mental health issues!
    Profs that are very kind and actually care about you and your work. Also they are always available if you have questions or need feedback.
    Wide range of classes in the curriculum to cover a various fields in the design spectrum.

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    Programme: International Graphic and Digital Media
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Ghent
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  • International Communication ...
    Management
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    On-hands approach, diverse projects

    I really enjoyed the First Year studying ICM at Artevelde. I was surprised with how much I have learned and grown with this program. It ensured me that I am on the right path, and that whatever I am doing, is what I wanted to all along. I found the projects one of the biggest advantages of studying ICM here at Artevelde. The projects are realistic, very professional and gives me a glimpse into the work of a communication specialist. The projects help me understand what does a student with this diploma do after graduating. Not only so, team projects are beneficial too! You get to work with diverse backgrounds, which expands your horizons and empathize with people. This also is very helpful in the future, where teamwork is a must in company environments.

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    Programme: International Communication Management
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Ghent
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  • International Communication ...
    Management
    avatar
    My studying experience

    Honestly I’ve had a really good experience at Artevelde so far. I really like that the programme is very practical. We learn things that can actually be used in real-life situations, which makes the studying feel much more relevant and useful.

    One of the things I appreciate most is the interaction between lecturers and students. They are approachable, open to feedback and willing to listen to new ideas, which makes it easier to speak up and be involved.

    I’ve also had the chance to work on many different types of projects. I enjoy the variety, although group work can sometimes be challenging. Not everyone has the same level of responsibility or motivation, and that can be frustrating when you really care about the result. At the same time, I think these situations teach you a lot about communication, teamwork and how to work with different personalities.

    The international atmosphere is another thing I really like. You get to work with people from different backgrounds and with different ways of thinking. It can sometimes be challenging, but I think that’s exactly what makes it valuable, especially, when you study communication. You learn to listen, adapt and find a way to work together.

    I also very happy with the lecturers. I never feel like I’m unimportant. You can ask questions, share your ideas and have actual conversation with them and it goes further then classroom.

    Also we work a lot on presenting, networking, teamwork, giving and receiving feedback, organising your own work and communicating with different people.

    There are definitely busy periods, especially when several projects and deadlines come together and you might feel overwhelmed. So you need to be organised and manage your time well. But honestly, I think this is also good preparation for working life, where you often have to handle several things at once.

    Overall, I’m happy with my choice. I feel like I’m building my professional profile and getting a better idea of what I want to do in the future. If you’re interested in communication, media, marketing and working with people, I would definitely recommend considering Artevelde.

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    Programme: International Communication Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: Online
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  • International Communication ...
    Management
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    Professional Growth At Artevelde

    As an Internal Communication Management student, what I like about Artevelde is that it focuses on giving students practical skills. We have projects that allow us to gain hands-on experience, work in teams, and give presentations. All of these are valuable skills that help you grow professionally. There’s a good balance between theoretical and practical knowledge. The teachers are always open to helping and supporting you through your journey.

    Artevelde gives you the opportunity not only to grow as a professional but also personally. You’ll immerse yourself in an international environment, and through the courses, you can discover what you enjoy most and what you’d like to specialize in. We also take part in many internal activities such as study trips, and we’ve worked on projects with real companies.

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    Programme: International Communication Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Ghent
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    10 months ago
    Guido
    Guido
    Buongiorno, ho letto la recensione e ho visto che sei italiano/a. Mia figlia sarebbe interessata ad iscriversi a International Communication, sarebbe possibile avere un tuo riferimento per fare quattro chiacchiere? Grazie. Guido [email protected]
  • International Graphic ...
    and Digital Media
    avatar
    Review digital design

    I studied digitale vormgeving in Artevelde hogeschool. Overal good course. Because we were the first generation of students there were some issues. But with our help did they improved the course. ;);)

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    Programme: International Graphic and Digital Media
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Ghent
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