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University of Applied Sciences Upper Austria - FH OOE
speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Bachelor in ...
    Global Sales and Marketing
    avatar
    UASUA review

    I’ve had a wonderful time at UASUA so far! The campus is stunning and located in a place where student life is incredibly enjoyable. You are always surrounded by brilliant minds and top professionals from a wide range of fields because the academics are among the most challenging in the world, the student body is exceptionally talented, and the faculty is amazing.

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    Programme: Bachelor in Global Sales and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Wels
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    6 months ago
    Official Response
    Official Response
    Thank you for your wonderful feedback and for sharing your experience. We’re delighted to hear that your time in the Global Sales and Marketing Bachelor’s program at our Steyr campus has been so rewarding. It’s great to know that you’ve found the academic environment both challenging and inspiring, and that the campus and student life have contributed positively to your overall experience. We’re especially proud that our faculty and interdisciplinary approach have helped foster a community of motivated students and professionals. Creating a space where ideas and talent thrive is central to our mission, and your feedback affirms that commitment. Regards, University of Applied Sciences Upper Austria Team
  • Master in ...
    Global Sales and Marketing
    Daniel
    Bridging theory and practice

    FHOOE was one of the greatest life experiences for me, both personally and professionally. I discovered the University of Applied Sciences Upper Austria by chance while searching for marketing degrees, and what immediately caught my attention was that it offered a Master’s program in Global Sales and Marketing entirely in English.

    What truly stood out was the combination of practical skills and real-life experience brought by professors who had previously worked in various companies across Austria and internationally. In addition, the strong connection with industry through projects and collaborations with companies involved in Innocamp made the learning experience even more valuable.

    The small class size and the short, interactive teaching sessions kept you constantly engaged. Another highlight was the opportunity to study one semester abroad at one of the university’s partner institutions, an incredible experience, worth for any student.

    I studied in Steyr, a picturesque, student-friendly town that’s easy to get around and helps you keep living costs low. The university also has campuses in Linz, Wels, and Hagenberg, but Steyr truly felt like home.

    Overall, it was an experience of a lifetime. I still share the word about FHOOE with students who are looking to pursue their studies abroad.

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    Programme: Master in Global Sales and Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Steyr
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    6 months ago
    Official Response
    Official Response
    Dear Daniel. Thank you so much for your kind words and continued support. We’re truly grateful that your time in the Global Sales and Marketing Bachelor’s program at our Steyr campus has been such a positive and enriching experience. It’s wonderful to hear that you found the academic environment both inspiring and challenging, surrounded by talented peers and dedicated faculty. Your appreciation for the campus atmosphere and student life means a lot to us. We’re proud to offer a setting where students can thrive both academically and personally, and your feedback reflects the spirit we aim to cultivate. Thank you for helping to promote the university through your experience—it’s voices like yours that make our community stronger and more connected. Wishing you continued success in your career and beyond! Regards, University of Applied Sciences Upper Austria Team
  • Bachelor in ...
    Global Sales and Marketing
    avatar
    Resourceful study program with inclusive policies

    The program itself was interesting and resourceful, although sometimes unnecessary subjects are included in the compulsory list. Plenty of chances to study and work internationally with field trips and exchange semesters to different countries around the world. The main program includes some technical – mechanical aspects at the basic level to ensure a proper knowledge base for students who want to get a job in the heavy industry later in life, not just plain business knowledge.

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    Programme: Bachelor in Global Sales and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Wels
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