James Cook University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Business and ...19 Apr, 2023
StudentAUGreat UniversityJCU is a supportive university, that offers students many things from different programs to activities, to ensure you have a great experience at JCU while undertaking your degree. There are an inclusive university, accepting people from different races, and religion to different walks of life. They offer assistance to those who have disabilities, to ensure they feel included and welcomed. JCU Townsville is a modern and big campus, in which they have different equipment and facilities to support your study. They offer mentoring and academic support to ensure you are well-equipped and supported.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: Online -
Business and ...22 Feb, 2023 StudentBest pathway to your future career !
I would recommend James Cook University (JCU) which is located in the North Queens Land. I studied both Cairns campus and Townsville campus. I had a great balance between study and life in the beautiful tropical campus.
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Also, they give us an opportunity to think about our future career during my degree. I actually changed my major which I am more passionate about. Even though I was an international student, I had flexible study options to find the best way for me to motivate learning.
I was living near the city therefore I used to study at the city campus. It is nice and quiet place to study with wifi environment.
I would recommend JCU when students want to study and enjoy their life in the beautiful city!!Programme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Townsville
