Macquarie University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
Filter reviews-
Psychology and ...1 month ago
StudentCommitmentMacquarie University provides an academically rigorous yet fulfilling educational experience. The coursework is demanding, but it is balanced by the university’s commitment to student success. Professors are knowledgeable and supportive, creating an environment that promotes learning and growth. The campus culture is vibrant and encourages collaboration and exploration. Macquarie’s holistic approach to education ensures that students are well-prepared to achieve their goals and make meaningful contributions to society.
View moreProgramme: Psychology and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Sydney -
Psychology and ...12 months ago StudentAUA decent institution
decent university thus far; the programs it offers are excellent and simple to follow. Professors are eager to provide students with the necessary subject-matter information so they can succeed academically.
View moreProgramme: Psychology and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Sydney -
Psychology and ...05 Nov, 2022
ChrisAUExcellentI love the atmosphere and vibe at Macquarie. Everyone is so lovely and relaxed in social settings but there is more than enough support and dedication on the academic side of things. I have thoroughly enjoyed my time at Macquarie thus far, and I would recommend it to anyone considering enrollment.
View moreProgramme: Psychology and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Sydney
