Swinburne University of Technology
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business Marketing24 Apr, 2023
StudentIDGood quality of teachingI am a new international student at Swinburne University. I’m taking Diploma Of Business Unilink Program and will continue my degree to Bachelor Of Business majoring Marketing. As an international student, sure it is very hard to me to understand the material for the first time. Fortunately, Swinburne University provides us a good quality of teaching program. I got kind teachers who willing to explain me more about the lectures.
View moreProgramme: Business MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Melbourne -
Advertising22 Apr, 2023 SvjetlanaAUSwinburne Online Overview
The Swinburne University of Technology has a vast variety of electives complementing the grand core units of each individual degree, plenty to choose from no matter what or where the participants interests may lay.
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Academically beneficial, international student exchange programs are available throughout a student’s studies where outcomes are credited towards the degree in which the participating student is enrolled.
Student life ensures there is plenty of balance between a healthy academic resime and a safe social leisure agenda.
Swinburne Online provides participating students with globally recognised degrees delivered by exceptionally professional dedicated e-learning advisors whom are available via the Canvas platform and email whenever the student is in need of assistance or even advise. The online Canvas platform is extremely simple to navigate, realistically very easy to use and exceptionally resourceful in academic content.
I would highly recommend studying with Swinburne Online.You have everything at your fingertips. 🙂Programme: AdvertisingDegree: Bachelor'sGraduation: 2026Delivery Type: Online -
Advertising21 Apr, 2023 SvjetlanaAUSwinburne Online Overview
Swinburne University has a diverse curriculum with great electives and career progression variety right from the start of a student’s endeavours to complete one of their globally recognised degrees. The university offers great student exchange programs where students can gain international conference and recognition within the scope of their degree.
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Swinburne Online has a fantastic easy to use platform in Canvas for remote and domestic students alike, which I highly recommend for ease of access and efficiency throughout the users undergraduate journey.Programme: AdvertisingDegree: Bachelor'sGraduation: 2026Delivery Type: Online
