La Trobe University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Business and ...06 Dec, 2022
CassidyAULa Trobe Is an Excellent Education ProviderThe La Trobe lecturers and team I studied under were incredible. They helped to teach me fundamental skills and knowledge that I could not have found elsewhere. Their teaching methods were intuitive and nurtured my knowledge and skills.
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La Trobe provides a learning experience worthy of the debt! hahahahahProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: BlendedCampus: Melbourne -
Business and ...15 Nov, 2022
StudentAUGreat education system.I actually chose La Trobe University over Charles Darwin University due to the fact that they offer more courses in Marketing that I want to pursue more.
The only learning materials are helpful and up-to-date. I enjoy the fact that all my learning contet is in front of me.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: Online -
Marketing08 Aug, 2022 StudentGreat academics
It is a great program and i am glad i got the opportunity to enroll in it. All the professors are skilled and very much helpful. It enhances practical knowledge. All in all it is a great opportunity that i got. Very much thankful to the professors and the university.
View moreProgramme: MarketingDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Melbourne -
Marketing03 Jun, 2022 StudentUniversity experience
The course structure is wonderful. With plenty of handbooks and suggestions provided to pursue the course, it really made it easy to start the semester. Teachers are very interactive and keep engaging with students. I loved the ambience of the university, and the facilities are outstanding. The most wonderful thing about the uni is that there are plenty of restaurants.
View moreProgramme: MarketingDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: Melbourne
