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Temple University

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Marketing
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    Numerous resources

    Temple University is an ample and lovely campus in a picturesque setting. Lodging are reasonably priced and inexpensive for students, and there are numerous resources to assist students. The professors are exceptional and caring individuals who are always willing to advise and educate the scholars.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Philadelphia
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  • Marketing
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    Outstanding university

    Temple University is outstanding, with superb amenities, fully furnished research facilities, and wonderful faculty and staff. In addition, the renowned University has a spacious campus with a lovely atmosphere. To be honest, Temple University is the best place institution to study.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Philadelphia
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  • Marketing
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    Conducive environment

    Temple University provides an outstanding educational opportunity.
    The competent and incredibly informed professors at the institution go above and beyond to ensure that the students succeed in their educational endeavors.
    The facilities are excellent, and accommodation are cheap in a conducive environment.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Philadelphia
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    Internationality
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  • Marketing
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    MBA success

    I attended and earned an MBA degree from Temple University at their campus in Ambler. This campus offered easy and safe access along with providing me the opportunity to earn my advanced degree while working full time. Highly recommend.

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    Programme: Marketing
    Degree: Master's
    Graduation: 1995
    Delivery Type: On Campus
    Campus: Philadelphia
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