University of the People - UoPeople
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Business and ...2 months ago
MahameMRMy experience with UopeopleUopeople is one of the best universities its simply because of the way they take care the students and how easy they are teaching you.
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Its help student to buil their self-confidence and motivated them to do their best and independance you can make new friend all around the world and have the opportunity to know amazing teachers you will have more opportunity by studying in this universityProgramme: Business and MarketingDegree: Master'sGraduation: 2024Delivery Type: Online -
Business studies ...3 months agoAshleyUSAffordable
University of the People is unique in that it is the first University to be tuition free! this is fantastic especially in these tough economic times, most people have a difficult time even paying everyday expenses so adding education in the mix it makes it very hard for people in this economy to move up in their life and reach their career goals. The curriculum is is pretty straight forward and most of the material is clear and concise. Instructors are very responsive to students with concerns.
View moreProgramme: Business studies and marketingDegree: Short CourseGraduation: 2024Delivery Type: Online -
Marketing9 months agoHashimNGRecommendation
Very much a great online university in the world and I am lucky to be one of their students from Nigeria in west Africa. UoPeople university is the greates online university that I ever been at. I like the university because of the online programs which is very good for those that are working in a office in addition what I dislike about the UoPeople university is more stressed about the lecture. I recommend the the school should do more to improve their relationship with her student In world
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2016Delivery Type: On CampusCampus: Pasadena, California
