Illinois State University
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing11 months ago
EloiseUSExceptional student lifeIllinois State University is absolutely the best school to attend. The campus is so beautiful and has the best places to study. It also has the right balance of academics and social life. Students will find plenty of chances to succeed here. Illinois State has a lot to offer students in terms of student life, resources, and career opportunities for a public state school.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Normal, Illinois -
Business Marketing11 months ago MadelynUSWell rounded Business School
Illinois State University may seem like a low ranked school due to its high acceptance rate but this school is very good in terms of academics, especially in business. The business school at ISU has so many dedicated clubs and coed fraternity’s to help students build their skills in order to help them achieve their goals. As a current marketing student I can say that ISU does help students prepare well for whatever career path they may choose and that the professors and staff are dedicated to helping students succeed. Plus the college town is very safe and walkable. There’s something for everyone at ISU even for the city girls like me. If ISU is on your list don’t cross it off because this school is great.
View moreProgramme: Business MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Normal, Illinois
