University of Houston - UH
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing5 months ago
CollinsAUFavourable atmosphereAt the University of Houston, I encountered a favorable atmosphere and remarkable professors who not only imparted extensive knowledge but also guided me through the process of obtaining my degree. In my preference for a quiet and cozy campus life, Houston was exactly what I sought—an amazing experience where the staff diligently ensured a positive and productive environment.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Houston, Texas -
Marketing10 months ago
StudentUSExceptional learning environmentThe campus is equipped with state-of-the-art facilities, creating an exceptional learning environment that promotes innovation and intellectual growth. The University of Houston stands out as an exceptional institution. It offers a wide range of academic programs and research prospects encompassing various disciplines.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Houston, Texas -
Marketing11 months ago StudentUSMy review on UH
The University of Houston is known for its exceptional business school, but the benefits you gain from it depend on your level of commitment. Engaging in student organizations offers ample opportunities, and it’s highly recommended to take part in them. Many professors actively participate in these organizations, and alumni provide valuable support. What truly sets the University of Houston apart is its sales program, boasting an impressive 98% job placement rate for entry-level sales positions, which can be highly profitable.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Houston, Texas
