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Northeastern University

speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing
    Lori
    abundant resources and great administration

    Northeastern has been a fantastic experience for me up to this point. It’s a close-knit community, and you’re likely to make connections with like-minded individuals. There are always campus events to participate in. I believe Northeastern University is an ideal choice for graduate studies due to its resources and administration.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Boston, Massachusetts
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  • Business Administration ...
    and Communication Studies
    Mokhtar
    BEST UNIVERSITY IN USA

    From my personal experience, I can say that Northeastern University is a great school. The professors and staff are always willing to help and this school feels like home. I have not been to any other university in the USA but from what I have seen so far, Northeastern University is the best university in America.

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    Programme: Business Administration and Communication Studies
    Degree: PhD
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Silicon Valley, California
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  • Business Administration ...
    and Communication Studies
    avatar
    Urban living with a crucial college experience

    If you are looking for city life, a rigorous academic schedule, extensive research opportunities, and an enjoyable college community, Northeastern University is the school for you. In my short time in Boston and at Northeastern University, I have had the pleasure of acclimating to a fast-paced new life in perhaps the best college town in the world. Northeastern classes like Dr Steve Granelli’s “Intro to Communication” have changed the way I view everyday life and broadened my perspective on interactions as a whole. Northeastern is the perfect combination of living an ambitious life in a new and busy city along with providing a supportive family of students, faculty, and staff eager to help you become the best working professional and intellectual individual possible.

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    Programme: Business Administration and Communication Studies
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Boston, Massachusetts
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