University of Southampton
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing27 Nov, 2022
StudentAmazing out of lecture opportunitiesI really enjoy being in this university as it not only has a very interesting approach to teaching and very interactive lectures it also has amazing opportunities for students who want to do more than just study for their degrees. There are more than 300 societies for every possible interest and even if someone can’t find a society for themselves they are allowed to make a new one. There are many networking events that give students opportunities to make future connections, find new opportunities and possibly get job opportunities.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Southampton -
Business Management ...09 Feb, 2022 StudentSouthampton University is amazing
Although my master degree course is only for one year, I’ve learned a lot here in the University of Southampton. Not only the knowledge studying, but the university also focuses on the well-being part, the career guidance, as well as hobbies, interests, and future potentials. I believe studying at Southampton University would be a life-changing experience.
View moreProgramme: Business Management and MarketingDegree: Master'sGraduation: 2022Delivery Type: BlendedCampus: Southampton
