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University of West London

speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • Digital Marketing ...
    and E-commerce
    avatar
    talks from Industry Specialists

    What I love about my course is that they provide talks from industry specialists and after the talks, we are able to ask more questions on how they got the job and position they currently have. This is not only theoretic practice but practical as we are then able to exercise what they said in order to go out into the industry ourselves.

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    Catherine
    Content of the lectures

    I was thinking to do my master at the end of last year. When I was asking my friends most of them were talking very well about this university and all the facilities they offer during and after your course.
    When I applied, they were so quick to answer me my emails.
    And since I started my master with them I increased my knowledge about Digital Marketing.
    My teachers were amazing. They helped a lot through my course and I can imagine doing my master without them.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Marketing and ...
    Social Media
    avatar
    The right choice?

    The University of West London has gone up in the ranking, from 34th to 23rd place out of 121 universities, which must mean something.
    As a second-year student in UKCBC, College of Business and Computing in partnership with the University of West London, I am proud to hear that UWL is improving, but I don’t see the fruit of the improvement on my campus. Overall the program is well structured and designed, with sufficient time between each assessment and break, reassuring students can make the deadlines and achieve the desired marks.
    The campus is located in a relatively quiet area on Liverpool Street, compared to the main street. Very easy to access, with several underground and train stations facilitating the students to attend even on busy days and pick travel times.
    The facilities are very good and new. However, in the two years, I have been there, both elevators have probably worked twice, leaving us with one always crowded as sardines travelling up and down the floors.
    This year the module lecturers are very well prepared and always ready to help, which was not the case for all lecturers last year. The reception staff is also very friendly and professional, if there is any problem regarding the course or even personal issues, they will advise you.
    I had some issues and was not happy with the solution that the campus manager provided, honestly he did not help me at all.
    I had to chase him down and figure out solutions for my issue myself, given the fact that I am paying tuition for my qualifications, I expected at least to get connected with a student support services that could be in support. Anyway, what I want to say is, I don’t believe there is perfect, there are always advantages and disadvantages to any University. Finding balance is key to achieving your goals, not only with your degree but with anything in life, and I have found that, is it the right choice for you. You decide.

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    Programme: Marketing and Social Media
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    avatar
    The best Digital Marketing Course

    UWL is one of the best-qualified universities in the United Kingdom. Uwl is providing us with flexible study hours, a beautiful campus, industry-focused study, and lifelong career support. UWL has teaching staff like an award-winning creative director and marketing planner

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    avatar
    The student support

    The university of West London is very supportive of their students, they’ve got guidance and advice services for everything from academics, finance and careers. They encourage their students to branch out to different departments which will help them get more skills. I would definitely recommend it

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    Aditi
    Great exposure for international students

    Study at University of West London was life changing. It is a great university in terms of teaching pattern and provides a quality degree. Professors are always ready to help and support in assignments. The teaching pattern helps to get skills which is required in industry. I am glad that I completed my masters degree in this university. Highly recommend.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    avatar
    The standards of teaching

    First of all, I’m glad to the administration of the University of West London, for allowing me to study my post-graduation in Digital Marketing. I will start with the university environment, which is so lovely and friendly, and u can always find people sitting in groups in different parts of the university helping each other in their assignments and other stuff to let them grow together. You can also find Freddie inside the university, and Yes, you heard me right its a sort of Bar within the university premises where you can sit and have fun with your friend after having a busy day from your studies.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: London
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  • Business Management ...
    and Marketing
    Andreea
    Great Support and Guidance!

    I would like to say that if you are looking for a university that is focussed more on your self-development and not on your marks, this is the University that you should visit. During my three years here, I changed my mindset and learned how to be a professional, and how to build a successful career in a field that I really enjoy.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2020
    Campus: London
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