A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I have been studying at Birkbeck university for the last year and a half and so far I have really enjoyed the experience. They have lectures mostly in the evening so that students who are also working can join them. I find that the services they are offering are really good and if you need help with anything there is always someone you can ask. I love the library and the silence room where I usually go to when writing my assessments. Some tutors could be more engaging but overall they know what they are doing and are always happy to help if you have questions. I find that the social side of going to this university is a bit limited with more activities and societies but it’s also true that most students are quite busy and don’t have additional time to join those. I’m quite happy with my university overall and I would recommend it. The fact that is part of the university of London group makes it quite desirable and I love that it is extremely multicultural and diverse compared to other universities in the UK or other countries.
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