Arden University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Business and ...10 Oct, 2023
SharonGBFit Your Studies Around Your Work and LifeAs a current student at Arden University studying BA (Hons) Business Marketing as a distance learner I would like to give my review of the university. I chose Arden as I could fit my studies around my full-time job and they are also recognised by The Chartered Institute of Marketing (CIM), which I found really important as some other online courses were not. The enrolment process was easy and students can join the courses at any time not just in September like most other universities and the fees were cheaper than universities that have on campus studies.
Students get access to an online portal called ilearn and this has all the information you need to do your studying. Each module has 3 months to complete 10 lessons and your assignment and you have 3 online tutorials with your tutor per module. The lessons are in easy to manage sections all with activities at the end of the lessons to test your knowledge. There are online discussion forums and you have the tutors email address so that you can contact them if you need help or advice. The lessons have video’s, podcasts and tasks to take part in to help you learn.
There is a resource section that has the online library, and some other resources you may find useful. There is a handy section called ‘study skills’ that you can access for help with things like referencing and book appointments for 1-2-1’s with study skills tutors. Each module you have the opportunity to send in a draft of your assignment for a quick check from your tutor 2 weeks before submission. This will help if you have any mistakes or have gone off track as your tutor supplies feedback and you have time to then make changes before the final submission deadline.
I would recommend Arden to other people who would like to study online as I have learned not only my subject but also how to self- motivate, stretch and challenge myself, academic skills as well as many other skills and techniques. I am very proud of how far I have come and I am looking forward to my graduation.
View moreProgramme: Business and Digital MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: Online
