A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Liverpool John Moores University offers an outstanding Business with Digital Marketing course that combines academic excellence with practical skills. The dedicated faculty provides valuable insights, and the curriculum is well-designed, keeping pace with the dynamic digital landscape. The university’s commitment to student success is evident through excellent resources, supportive staff, and a vibrant campus environment. LJMU fosters a culture of innovation, preparing students for the evolving field of digital marketing. Overall, it’s a top choice for those seeking a comprehensive education in business and digital marketing.
View moreAttending the university as a mature student I was apprehensive to step back into eduction and changing my schedule drastically. However during my studies towards my marketing degree I have not only developed skills and knowledge needed for my industry but the employability skills needed to succeed. I have appreciated the focus on making students employable not just having a degree. My modules have been interesting and after seeing what is needed for internships I know my modules are extremely useful.
Selected campuses are decorated and modern although some do need updating.
Lectures are all really helpful and willing to help you when you need it. Everything is taught in a way that will match everyone’s learning type.Overall, the university is really friendly and has a nice vibe to it.
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