Canterbury Christ Church University - CCCU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Public Relations ...14 Oct, 2022
TaniGBA Positive Uni ExperienceI am currently a first year studying Public Relations and Media at CCCU.
So far my uni experience has been predominantly positive. However, I have found that the technical support within the Uni has been very disappointing. After I confirmed my place at CCCU I discovered that I was enrolled on a combined honours course whereas I wanted to be in PR and Media single honours. So I requested to change course on the 24th of August. This process should’ve been quick and simple, but it ended up being a very stressful time for me. I was passed around departments within the Uni, each time having to explain the whole situation, and each time them not being able to help me with my request. I felt like no one in the Uni knew how to help me. In the end, it took a month and a half for me to be put onto my desired course and this is all down to my lecturers. I cannot fault them as they were the only people that pushed for what I wanted (to change course) to be actioned.
Alongside this, I have found the lecturers to be very kind and welcoming as well as clear and helpful during my time at Uni. I feel very confident in the change from A-levels to Uni because of their teaching. They have repeatedly expressed that ‘there are no stupid questions and because of this, I feel able to ask anything to aid my education.
I have been very pleased with timetabling at CCCU, I have 6 hours of seminars on a Monday and 3 hours on a Friday. This is perfect as it allows me to work part-time alongside my studies. Although I have to note not all timetables are this good, my flatmate often finishes her lectures at 7 pm (which I think is quite late). However, I cannot comment on whether this is an unusual practice for a Uni.
The Uni offers a wide range of sports clubs and societies all at a very affordable price. The Uni encourages participating in these alongside a strong emphasis on mental health and support. At CCCU there is a wide support network from your academic tutor, counsellors, the pastor etc.
The final, and the most prominent thing about studying at CCCU for me is that employability is embedded in the course content. This has allowed me to have a deeper understanding of possible career paths, what skills employers are looking for and in the meantime how I can supplement my CV to make myself more desirable. Alongside this, I have found the careers and employability staff/department a fantastic aid and resource.
I would strongly look into considering studying at CCCU, especially as they cover some more unusual subject areas than a lot of well-known Unis.
View moreProgramme: Public Relations and MediaDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Canterbury
