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Anglia Ruskin University - ARU

speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Big Data ...
    Analytics
    avatar
    5 star

    It is among the cheapest universities with good quality education and also maximum support provided to students, especially me as an international student. I was received well and guided to cope easily with the education system in the UK

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    Programme: Big Data Analytics
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Chelmsford
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  • Business with ...
    Marketing
    avatar
    Applicable in the real world

    I recently started my BSc in Business with Marketing degree at Anglia Ruskin University and overall, I find the course to be very valuable and well-rounded.

    One of the things I appreciate most about the course was the emphasis on real-world applications. Throughout the program, we are constantly encouraged to think about how the concepts and theories were learning could be applied in a practical setting. This was especially evident in our Global Business and International Strategy classes, where we were asked to complete case studies and projects that required us to analyze real companies and their expansion strategies.

    In addition to the hands-on learning opportunities, the course also provides a solid foundation in business and marketing principles. We will cover topics involving economics, finance, and strategic management, as well as marketing research, advertising, and branding. These classes are taught by knowledgeable and experienced professors who are able to bring the material to life through engaging lectures and interactive discussions.

    Overall, I feel that the BSc Business with Marketing course at Anglia Ruskin University provides a strong foundation in business and marketing and will prepare me for a successful career in these fields. I would highly recommend this course to anyone interested in pursuing a career in business or marketing.

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    Programme: Business with Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Cambridge
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  • Business with ...
    Marketing
    avatar
    Great university, highly recommended.

    Personally i can affirm that studying at Anglia Ruskin University in Cambridge is one of the best choices i could ever make in my life. The academic support offered by the university is great, the academic staff are professional, friendly, thoroughly knowledgeable and enthusiastic about their area, and if needed, they are always available to meet within a short time frame. The Employability Career service of the University is great, they provide you a lot of support in terms of employability skills such as practicing interviews, improving your CV, and advising on career prospects. The campus facilities are good, the environment is great and there are many societies and clubs to join, although i can’t review them as these have been postponed for safety reasons during the Covid-19 pandemic.

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    Programme: Business with Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Cambridge
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  • Business with ...
    Marketing
    avatar
    Good but not for a perfectionist

    Cambridge is a very beautiful historical city, the university campus is located in the center, next to the park where in spring and summer you can practice and enjoy the fresh air. The university is new, equipped for students and has everything you need. A large area with computers in the library and not only, labradorites and more. If you don’t have a laptop, you can borrow one for free at the university. Classes are quite active, there are a lot of discussions and different assignments. In general, the university is not bad, but if you want a more intensive study, consider other options too. Anglia Ruskin has a strong emphasis on independent learning.

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    Programme: Business with Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Cambridge
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  • International Marketing
    Bianca
    Modern university, with highly trained teachers

    ARU is the university that prepared me for my career as a marketer. Throughout my studies there, both the conditions of the university and the teachers exceeded my expectations. First, the teachers are very well trained and always careful to establish equality between British and international students. I felt very well received and, more than that, appreciated for the efforts made throughout my studies. At the same time, the university offers free career guidance support, which helps students to be prepared for the labour market. Secondly, the ARU campuses are very modern and provided various spaces for socialising. I recommend everyone to study here because my experience was extraordinary.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Cambridge
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  • Business with ...
    Marketing
    avatar
    Many Opportunities

    My university is Anglia Ruskin University in Cambridge. ARU is a very nice university, my experience so far is very good as the modules are very interesting and the opportunities that it offers are unlimited in all sectors. All staff and tutors are very kind and willing to help.

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    Programme: Business with Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Cambridge
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