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Bournemouth University - BU
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing
    Aaliyah
    My experience at BU!

    My experience at Bournemouth University has been really positive overall. As a Marketing student, I’ve enjoyed being able to learn about different areas of marketing and then actually apply what I’ve learnt through assignments, group projects and real-world examples. I think this has made the course more interesting and has helped me figure out which areas of marketing I’m most interested in for the future.

    One of my favourite parts of my university experience has also been working as a Student Ambassador. I’ve had the opportunity to speak to prospective students and their families, give campus tours and share my own experiences of university. I really enjoy being able to help students who might be nervous or unsure about university, especially because I know how overwhelming making that decision can feel.

    I also really like Bournemouth as a student town. There’s a good balance between university life and having things to do outside of studying, and I’ve met people from lots of different backgrounds during my time here.

    If I could improve one thing, I would like to see even more opportunities for students to gain industry experience alongside their studies, particularly for those who don’t complete a placement year. Overall, though, Bournemouth has helped me grow in confidence, become more independent and develop skills that I know I’ll use after graduating.

    I would recommend this university to perspective students looking to do any marketing related courses because you do honestly get the best lecturers and opportunties most universities do not have

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Bournemouth
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  • BA Business ...
    and Marketing
    Shaun
    High class facilities

    Great facilities and actively improving them. I have to say personally that I struggled to bond with lecturers and there was often a language barrier. Saying that, it is a great place to go to uni and public transport links and facilities are really good. If you have a specific course that you are really keen to excel in then I would go here, but if you are just doing something generic you may struggle for motivation.

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    Programme: BA Business and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Bournemouth
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  • Digital Marketing
    avatar
    Better than I thought

    The university itself is extremely clean, and the lecturers are always on hand to help.

    However I have realised that the lecturers LOVE to read off the powerpoint slides without really adding any extra value to them, making it really easy to skip lectures and just study them on the online portal – aka not making the most of the 9k being paid.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Bournemouth
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