A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Aston University in Birmingham is a gem. The campus is stunning, with modern facilities and a lively atmosphere. The professors are absolute rockstars, always ready to guide and support students. The university offers a diverse range of programs, ensuring there’s something for everyone. Plus, there are plenty of opportunities for internships and industry connections. It’s the perfect place to grow academically and personally. Go Aston! 🎓🌟
View moreAston is a great university especially for business. It helps students in terms of jobs after course completion. The professors are also very kind and understanding. They hold a lot of different student activities and events which help with socialising. The campus is beautiful and has a duck pond where a lot of students like to spend their time. Plenty facilities are also provided on campus
View moreMy teachers are all very weak apart from services marketing. There is a lack of coordination between lectures and online. The lectures provided online aren’t accessible most of the time. And worst of all there is never any available appointments with lectures
View moreIt is one of the most highly demanded jobs in the world right now. With the correct guidance and learning, it would be a great experience. The current job market demands practical knowledge other than a theoretical one. Aston University provides an adequate amount of practicality to the theory.
View moreAston is a lovely university from the education to the accommodation. They made sure first year students had the option to live directly in front of the university on campus and be able to have the opportunity to make friends easier whilst having events nearby that student could easily attend.
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