A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I believe the university promotes critical thinking among students. This means that they do not only care about our knowledge but also about us growing as a person. Thanks to this critical thinking we will be able to participate in active debates and make a progress as a society.
View moreThe first time coming here I was more than nervous. Scared to move into a new place and find my way around. After around 8 months, I am not comfortable and obsessed with living in Groningen. Not only is the university amazing, but the student life the university and city have to offer is also a highlight. I really like my courses so far, they are very diverse therefore there are a lot of knowledge one gains from attending this university.
View moreI really enjoy the classes I have taken so far. A lot of the grammar classes such as Language optimisation are a pain, and I feel like they are unnecessary. Despite this, most of the classes are great and interesting. I feel like they are very targeted towards my future career options. Specifically, marketing and managers and communications consultants.
View moreCurrently, I’m following the English track for the Communication and Information Studies at the University of Groningen. So far it has brought me a wide range of courses from which I’ve learned not only about communication but also how to improve myself as a person.
View moreI love the RUG. It’s a university in my hometown and I am honored to be a RUG student. The vibes at the school are amazing. Lovely people as well, very diverse, lots of internationals too. The professors are of a high level and the education level is very high. Overall a great and underrated institution.
View moreI am enjoying the programme a lot. I am studying communication and information studies and I am finding it very interesting. The classes are well spread out and very focused. The student life here is great, with a big sense of community and fun as well as focused study. The school is very International with a majority being Dutch but with large minorities of Romanian, Spanish and French. However, there are not any other Australians which is disappointing. My career prospects are very good, with the focus being on marketing and communications managers.
View moreThe courses are well structured and rather interesting and stimulating. Some professors are purely precious and willing to help students understand the materials. This programme is international friendly which helps first-year students accommodate faster to the new environment and changes brought by moving to another country. Some drawbacks are that some teachers won’t give the same energy to make students understand, but there are only just a few.
View moreThe “Communication and Information Studies” or shortly CIS is the best option that I could have ever made regarding my future.
The study curricula are very complex and what I like the most is the fact that we learn communication usage in different fields such as research, digital communication, digital communication and so on.
I would strongly recommend this programme to everyone!
View moreI really liked that the course in my first year already had many options of courses available and was able to give us an idea of what we will see in the next coming years. I recommend this programme and university to anyone looking for a future job in marketing, communications, and journalism.
View moreObviously there are many good things, like the facilities, most of the lectures contain good quality.
In my opinion the university lacks in communication and transparency (could be due to Covid-19). Some important information we receive too late and they do not always have a good explanation of why they do it like the way they do it. With some online practical lessons, some lecturers don’t show their face on the webcam and you cannot ask questions. This makes it really impersonal and I would rather watch a YouTube clip about the same information where I can see their face than watch some practical lessons.