Student review [#18088] for Marketing Analytics and Data Science
at University of Groningen - RUG

During my Masters in Marketing, I learned a lot about topics that interest me using a blend of academic articles and real practice cases. The professors were knowledgable and accessible, the requirements and expectations clear and the course material was provided (lecture slides, grading forms and lecture video recordings) which is a big plus as it makes it less stressful to study. The programmes are improved with the involvement of students through direct feedback and collaboration with student associations such as Quest. Most of the other students in this programme were motivated and agreeable to work with. The faculty campus is quite modern, clean and nice to be in. Some improvements could be: a better preparation/support for students to find work when graduating as my classmates and I felt a bit confused about our position in the job market; and a more social aspect since despite the presence of some social associations, students in the programme felt that they lacked the closeness that other programmes have.

It is also important to mention the city itself. Despite the location that could be a bit far for international students, the city is a great place to be a student. It is a historical (and affordable) Dutch city with some entertainments (pubs, cinema, park, live shows…) and some amazing people. It can be daunting to be a newcomer at first and get accustomed to the culture, food and weather but if you make an effort, in no time you will be at home. I made some very close friends here and met a wide range of characters. If you find a programme that suits you and from which you will learn and gain value, I would recommend studying at this uni.