Student review [#18075] for Marketing Analytics
at University of Groningen - RUG

I am currently enrolled in the RUG pre-master in Marketing and I will pursue my studies in MADS that stands for Marketing Analytics Data Science.
First thing first, I have to say that the pre master programme is a transaction year for students who have a different bachelor background, for instance, my bachelor was in communication studies and I then switched and applied for Marketing studies. Usually this programme is guaranteed just for dutch students but the RUG lets also international students be part of it so it is honestly a huge advantage the university gives us.
The pre master is mainly focused to cover the lack of knowledge students can have, coming from a different background, but it is also very stimulating because of the variety of different students. It covers courses like Methodology that is a combination between statistics and business management, organizational theory design, HR, digital marketing, behavioral decision making. In sum, it provides knowledge both in marketing management and Marketing analytics field.
Students in this programme have to pass 50 ects out of 60 ects in a year otherwise they will not be enrolled in the master.
A thesis is necessary for this programme.
Mainly what I noticed is that the power level between you and the professor is not high and you can rely on them for further explanations.
The programme besides the lessons is well-structured providing interaction also in an online environment, in fact it is based on live tutorial , q& a sessions and group assignment.
My title refers to the attention the course has on meeting people that could be your future colleagues generating workshop like Mind over marketing, comma ( communication marketing) sustainable event, recruitment days.
The pre master in a marketing is the perfect option to prepare yourselves for the future master and be ready to compete in the market environment.