Student review [#4108] for Marketing Management
at University of Groningen - RUG

I started my studies at the University of Groningen as a Master student in the Marketing Management track last September. The University of Groningen was one out of the three universities I really wanted to join in the Netherlands. In general, the institution is very well-known about its research orientation with a global outlook.
It combines the really high quality of education with affordable lifestyle and education expenses. The latter was one of the most important reasons I did select RUG.
More specific, it is much appreciated the fact that I had full support in all the different stages I had to go through since my selection until the final confirmation and registration to the institution. All the people behind the student services were and they still are very willing to help you with any problem you may face.
All around the faculty, there are many opportunities to expand your knowledge and to dive yourself into the future career path.

However, regarding my track, there are a few things to be developed. The research orientation of the university overweights the managerial aspect of Marketing. Although the power of research is really significant it should not be implemented in the degree it currently is. The courses should be modified that way in order to serve the needs of a future brand manager and not those of a data scientist.