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Universidad Rey Juan Carlos - URJC

speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

13 Student Reviews

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  • Marketing
    Alberto
    Activities and projects

    My university is called Rey Juan Carlos, located in Madrid, Spain. My faculty is from Social and Judicial Sciences. I’ve studied Marketing there and I would say the biggest highlight they have is all the projects, clubs and facilities there are. Classes are well equipped with technology and you have options to rent laptops and books all year round with no cost. Clubs like BICURJC help entrepeneurs and business-interested students to have a glimpse into what the industry may look like and start their journey in there. There are more clubs in there too that work the same and its the best thing the Univerisity has done. The director of the Univeristy help financially these clubs so they are properly supported. The only downfall is some of the teachers have really bad english level, and some of them lack teaching skills.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Madrid
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  • Advertising and ...
    Communication
    avatar
    Top quality tutors

    Universidad Rey Juan Carlos is characterized by top-quality teachers and outstanding facilities, featuring well-equipped laboratories with thorough security measures. The challenging curriculum and the supportive yet demanding environment have inspired creative thinking and the development of innovative problem-solving strategies. Additionally, Universidad Rey Juan Carlos has played a pivotal role in fostering valuable independence and life skills during my academic journey.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    avatar
    Dedicated faculty

    At Universidad Rey Juan Carlos, students’ prosperity and well-being take precedence. The institution’s dedication to academic excellence, research, diversity, and employability reflects in the achievements and positive testimonials of its students. This dedication is observable in the rigorous curriculum, aimed at nurturing critical thinking and comprehensive subject understanding.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    avatar
    Exceptional mentorship

    Universidad Rey Juan Carlos is renowned for its remarkable reputation in offering exceptional mentorship. The presence of contemporary libraries, state-of-the-art technology, and ample research possibilities fosters an environment that supports both study and exploration.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    avatar
    Expert lecturers

    The educators at Universidad Rey Juan Carlos are not only experts in their fields but are also genuinely passionate about their work. They actively encourage critical thinking and extend support beyond the classroom. Their guidance has significantly contributed to my academic growth. State-of-the-art libraries, contemporary technology, and abundant research opportunities cultivate an environment of learning and exploration.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
    Overall
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    Internationality
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  • Advertising and ...
    Communication
    avatar
    Academic development

    At Universidad Rey Juan Carlos, the instructors are more than just professionals; they have a genuine love for what they do. They advocate for critical thinking and are available for assistance beyond class hours. Their guidance has played a crucial role in enhancing my academic development. With modern libraries, advanced technology, and extensive research possibilities, there’s a culture of study and exploration.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    avatar
    Acclaimed institution

    It stands as an internationally acclaimed educational establishment with state-of-the-art facilities that greatly enhance the convenience of tutoring for students. TheIt stands as an internationally acclaimed educational establishment with state-of-the-art facilities that greatly enhance the convenience of tutoring for students.It stands as an internationally acclaimed educational establishment with state-of-the-art facilities that greatly enhance the convenience of tutoring for students. Universidad Rey Juan Carlos is renowned for its exceptional reputation in delivering high-quality guidance.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
    Overall
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  • Marketing
    avatar
    Dedication to students academic growth

    The university’s dedication to nurturing students’ growth, both in education and as individuals, is truly commendable. My experience at Universidad Rey Juan Carlos has led me to regard it as an exceptional institution marked by a genuinely warm and inviting ambiance. Professors and instructors demonstrate remarkable support, always willing to lend a helping hand to students, be it for academic or personal matters.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    avatar
    The people are so warm and sociable

    The campus is huge and quite beautiful with young teachers and sociable people. One negative thing could be that they do not explain you correctly things related to receipts. And the other thing could be that they do not usually organise social events among students in the campus like other universities do.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Madrid
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  • Marketing
    ARIADNA
    Not the best, nor the worst

    Studying in URJC has been an average experience overall, organization and responsivennes is mostly low leading to a lower rating, as well as some courses that are unnecessary or lectures that are repeated semester after semester. Nevertheless, there are teachers and courses that make it all worthy, that actually prepare their classes and bring really good material regarding content as well as support materials and ideas.
    Work load isn’t very high if you are consistent, but if you usually leave everything for the last week, you will have rough weeks before exams starts and might be tense during exam week.
    The environment there is very nice, many people willing to get to know you, to create friendships and probably contacts for future projects.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Madrid
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