A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I think I have never experienced such an enriching and exciting year. EADA Business School has taught me so much and I feel I have grown a lot both professionally and personally, all going from its case methodology in class to its leadership learning skills at Collbato. What I also appreciate about this year is the consistent attentive support received by the staff and the inspiring professional experience of our teachers, last but not least it is an incredible place to meet and work with people from all around the world, the cultural difference is another big touchpoint of this Master and I am happy to say now that I have created long lasting friendships that goes also beyond school walls.
From the moment I stepped into the campus, I knew I was in for a unique and open-minded educational adventure. The diversity and internationality of the class were truly remarkable. Interacting with people from different backgrounds and cultures enriched my learning experience.
One aspect that stood out to me was the personalized and interactive approach to teaching and learning. The faculty members were not only knowledgeable but also genuinely invested in our success. They took the time to get to know each of us by our names, fostering a sense of community and creating a comfortable environment for active participation and discussion.
The perfect balance between hard skills and soft skills. While we focused deep into the core subjects, the highlight of my year was undoubtedly the Leadership Development Programme. This unique initiative challenged us to grow as individuals and leaders. Through various indoors and outdoors activities, I developed a greater self-awareness, improved my communication and teamwork abilities.
The Final Project at EADA was the most rewarding experience of the year. Collaborating with a real company, we had the opportunity to create a Marketing Plan from scratch. Monthly meetings with the company, director, and our assigned tutor ensured that we received guidance and feedback throughout the process. This hands-on project not only tested our knowledge and skills but also created a sense of responsibility and professionalism.
Looking back, my time at EADA has been truly transformative. I have grown in ways I never thought possible and emerged from the program with confidence to excel in the real world.View more
I would say that my school has the most accommodating faculty. I was having a medical problem and my professors have me a months extension for my final project. It was great. There are a lot of resources provided by the University to excel in our career. The mentoring sessions are held every week to uplift the confidence of students. Workshops are setup for the students to get to know how a company works. We got to meet many big founders and co-founders and heard their life stories. I would really recommend this universityView more
Hey! I am currently doing marketing master in EADA Business School! Since october, I feel my knowledge in the area of marketing has improved significantly! I would suggest EADA, for the ones who are looking for a practical education rather than theoretical!View more