University of Johannesburg - UJ
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing Management2 months ago
StudentZAWe need more practicalsWe need more marketing management practicals. The course is quite informative and fun but we have no insight on what it’s light to actually work a marketing jobs and by the time we are done, we have no experience.
View moreProgramme: Marketing ManagementDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Johannesburg -
Marketing Management11 months ago StudentZAPerformance
I loved everything about it. From the lecture halls to libraries and the lecturers and staff all together. There is an amazing community engagement and student support programs for everyone.I love it.
View moreProgramme: Marketing ManagementDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Johannesburg -
Marketing Management02 Apr, 2023TshilidziZAGreat learning environment
The University of Johannesburg is a great learning institution. The University offers a great learning environment that is conducive for students to succeed in their studies.
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It offers resources and support including lectures, tutors, books, great facilities and online resources that help students succeed in their studies. The environment is highly conducive for students to succeed in their studies. I would recommend it to anyone looking to further their studies with higher education. I would also recommend them for having great learning courses and modules.Programme: Marketing ManagementDegree: Bachelor'sGraduation: 2015Delivery Type: On CampusCampus: Johannesburg
