University of Cape Town - UCT
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Advertising and ...4 months ago
StudentZAWorkBest top of in sa and its strong in commerce law medicine and the lecturers are very knowledgeable through teaching quality and vary by department. It’s a great experience to be there and you feel at home and there very strict and understanding rules to follow. Problem is the work load is heavy deadlines stack up fast and independent study is a must.
View moreProgramme: Advertising and MarketingDegree: Short CourseGraduation: 2024Delivery Type: On CampusCampus: Cape Town -
Digital Marketing ...28 Dec, 2024
PhilippeZATeaching qualityThe University has a good quality of teaching, hands on labs. I would really recommend students to consider enrolling into this University. It is a great place to be for your academic achievement. Remember it is ranked Africa’s first university.
View moreProgramme: Digital Marketing and AnalyticsDegree: Short CourseGraduation: 2022Delivery Type: Online -
Business and ...03 Dec, 2022 ThuliZABest Short Courses
I recently complete the UCT marketing short online course in partnership with Getsmarter. I had a fantastic experience. I would recommend this to anyone. It take Up to 3 month to complete the course. There is a variety to chose from. It is great to help you advance in your career but it will not take years to complete. Great way to equip yourself in different areas and definitely worth the money you spent. Great tutors as well
View moreProgramme: Business and MarketingDegree: Short CourseGraduation: 2021Delivery Type: Online
