Instituto Universitário da Maia - ISMAI
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Advertising and ...01 Oct, 2019
StudentNice experienceIt was a nice / rewarding experience too.
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I joined ipmaia / ismai through a Ctesp, as it was a college that had the course that wanted “commercial management and sales”, as it came from a professional course “level4 marketing technician”, looking for an upgrade to my level 5 studies, in that area, to later finish the degree, since already have enough chairs made (equivalence)
It was a very positive experience because it opened me some doors in the job market, the teachers are spectacular people, where they want the best student success, always try to help students by giving tips and examples of future risks in this area.
At the secretariat level and others …, always very attentive people, always trying to solve any anomaly, clarify and give information to students, study rooms, etc. etc.
I successfully completed CTeSP and entered the job market.
Due to lack of time, I have to postpone studies for another 1 to 2 years, but always with that desire to return to the institution that welcomed me so well.Programme: Advertising and MarketingDegree: Short CourseCampus: Porto
