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NOVA Information Management School - NOVA IMS
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

13 Student Reviews

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  • Marketing Analytics
    avatar
    5/5 experience

    Great university with an amazing infraestructure and amazing professionals. On my master’s, the classes were given in english and all professors helped out if needed. Good methodologies and interesting program.
    By choosing some of the courses we can do, we can make the degree more personalized and fit to our interests. On the thesis, the supervisors are really helful and we can choose from a list of topics pre-existent or create one from scratch, which can be helpful for future studies/some work areas.

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    Programme: Marketing Analytics
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Lisbon
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  • Digital Marketing
    Danilo
    Different teaching techniques

    Nova IMS has completely exceeded my expectations! The professors here are incredibly knowledgeable and passionate, bringing real-world examples into their teaching. This has really helped me understand the material and feel prepared for post-university life. Nova IMS has taught me so much practical knowledge for my career that transitioning from student to professional has been smooth. Thanks for the fantastic education, Nova IMS!

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lisbon
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  • Business Marketing
    Patrícia
    Value

    It took me a while to get used to the place, but I soon felt comfortable and like I belonged there. The school was great, and I loved learning from people from all over the world. Overall, it was a decent experience, I would love to visit the school again someday.

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    Programme: Business Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lisbon
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  • Digital Marketing
    Fernanda
    Blessed to experience this

    First of all, I want to highlight the incredible opportunity of immersing myself in an internationalized environment. This setting not only broadens my horizons but also enriches my understanding through diverse perspectives. Supporting people is my passion, and this program has been instrumental in deepening my foundational knowledge and insights in the Marketing field. It has equipped me with the tools to analyze global markets, understand consumer behavior across cultures, and apply innovative marketing strategies that resonate on an international scale. The blend of theoretical learning with practical application through case studies and real-world projects has been particularly valuable, allowing me to align my passion for support with effective marketing practices.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lisbon
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  • Business Marketing
    Bruna
    Real world applicable

    Learning isn’t limited to textbooks; it’s an immersive experience where case studies turn into lively discussions, and each assignment is not just a step toward understanding the intricate dance of Marketing, but is applicable to real life.

    As a Nova student, it’s not about conforming to norms; it’s about challenging them. The school doesn’t just prepare you for a career; it shapes your ability to navigate the complexities of a changing world. Nova is not just an institution; it’s a dynamic force shaping the leaders of tomorrow.

    View more
    Programme: Business Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lisbon
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  • Business Marketing
    Ana Lucia
    Good college experience

    The college is prestigious and well-known, which significantly influenced my decision to attend. The professors are approachable and willing to help, although as with any university, there is a mix of excellent and not-so-excellent professors. The campus atmosphere is great. I am generally satisfied with the education provided, but the prestige was the main attraction. I would recommend the institution itself, but not the master’s program I applied to.

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    Programme: Business Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Lisbon
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  • Business Marketing
    Maria
    Excellent grasp on teaching

    Nova School of Business and Marketing, where academia intertwines with a dynamic tapestry of concepts. Picture a setting where each class feels like a dialogue, and every student could be your next partner in innovation. The campus pulsates with creativity, its modern design reflecting the forward-thinking ethos inside. Here, professors transcend the role of teachers to become connectors, blending marketing strategies seamlessly with practical, real-life scenarios.

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    Programme: Business Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lisbon
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  • Digital Marketing
    João
    Strengths and weaknesses

    Nova IMS stands out as a top institution for data-focused education, with exceptional teaching and faculty support:
    Strengths:
    – Faculty emphasize genuine understanding over mere content delivery.
    – The curriculum is dynamically updated to match industry developments.
    – Most courses offer both theory and practice, enhancing skill application.
    – Staff are remarkably friendly and accommodating.

    Weaknesses:
    – Certain courses fall short of the overall academic excellence of the school.

    View more
    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lisbon
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  • Digital Marketing ...
    and E-commerce
    Nicolas Ruben
    Excelent quality of instruction

    I think that Nova IMS is a great university for studying data driven degrees, the quality of instruction is excelent and the teachers are really helpful:
    Positives
    -Teachers care that the students learn the subject than just give the material.
    – All the material gets updated quickly according to new trends on the industry
    -Most of the classes have a theoretical class and a practical class to apply the skills learned
    – The staff is really nice and helpful
    Negatives
    – Some specific subjects are not up to the standards compared to the rest of the subjects

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Lisbon
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  • Business Marketing
    avatar
    Challenging

    Nova School of Business and Economics, where academia meets a vibrant mosaic of ideas. Imagine a place where every lecture is a conversation, and every student is a potential collaborator. The campus breathes innovation, with its sleek architecture mirroring the progressive mindset within. Professors are more than just instructors; they’re conduits of knowledge, weaving economic theories into the fabric of real-world applications.
    Beyond the classrooms, Nova is a hub of activity. The bustling corridors are like arteries, pulsating with the energy of diverse minds converging. It’s not just a school; it’s an ecosystem where networking isn’t a buzzword but a way of life. The learning isn’t confined to textbooks; it’s an immersive experience where case studies morph into lively debates, and every assignment is a step toward understanding the intricate dance of economics.
    As a student at Nova, it’s not about conforming to norms; it’s about challenging them. The school doesn’t just prepare you for a career; it shapes your ability to navigate the complexities of a changing world. Nova School of Business and Economics isn’t just an institution; it’s a dynamic force molding the business leaders of tomorrow.

    View more
    Programme: Business Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Lisbon
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