Nova School of Business & Economics
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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International Marketing24 Sep, 2019
StudentTop universityNova is a great university with good teachers and a crazy amount of work that will give you good skills and prepare you for the real world. In my personal opinion, even though the new campus has great facilities, the location makes it difficult to have a city life and enjoy Lisbon.
View moreProgramme: International MarketingDegree: Master'sGraduation: 2019Campus: Lisbon -
Marketing Management23 Sep, 2019 StudentExcellent University
An amazing campus built near the seaside to enjoy the best of both worlds. Nova SBE is the university to go to if you’re looking to acquire knowledge and expertise in the area of Management or Economics. The master program offers a variety of interesting courses related to Marketing which are a combination of theory and professional knowledge from the job world.
View moreProgramme: Marketing ManagementDegree: Master'sGraduation: 2019Campus: Lisbon
